FENBO is the parent company to a range of technology-based health and beauty consumer goods. We develop and invest in a brand portfolio that is driven by leading technology.
Our vision is to become the world leading consumer goods company driven by technology, in the health and beauty industry. We do this through our mission to seek out and develop brands that are loved, respected and welcomed into people’s hearts and daily rituals.
We believe in respect and care for everyone involved.
• We respect and care for every consumer.
• We respect and care for every partner.
• We respect and care for every shareholder.
Founder & CEO, BRIAN (LIU) CAO started FENBO from his fascination of brand and technology and the power that they have to transform our thinking and way of life.
He believes that everyone has their part to play in making positive transformation happen. He aims for his partners and employees to have sense of belonging and achievement in the company.
Brian had extensive experience in top consumer companies such as P&G, Johnson&Johnson, Heineken, and Unilever before he started his own business in 2008 when he founded LYCEEM, a travel goods brand.
FENBO has established its own supply chain in different countries with it’s global marketing and distribution network. FENBO has been passionately committed to the Asian market in the past 10 years and is now expanding to the global market.
FENBO has also established an R&D center in Japan, Israel and Korea, as well as collaborating with companies in the US and Europe to deliver a leading consumer experience through technology.
Fenbo has made exponential progress since inception.
FENBO Partner Programme
This is an internal program that attracts talented employees to become business owners or company share holders. We always encourage and welcome the entrepreneur spirit within our organisation. We believe this spirit will continuously drive us to provide better products and service to our consumers in this dynamic world.